There’s a lot of hype when it comes to SEO. Sites that rank on specific keywords can potentially enjoy a decent traffic. But what are the most common mistakes that you could be committing?
First, you want to make sure that you have the right content. Content remains the most important thing that Google is trying to look for. Next, you also want to make sure that you have selected the right keywords. For a lot of websites, they simply choose the keywords that are frequently searched without thinking about the competition. In order to solve this, you could always stick to long tail keywords.
Aside from the content and the keywords, you should also start becoming creative when it comes to your backlinks. If you think that backlinks are no longer relevant, you have to think again. Though not as important as before, it is still crucial in the eyes of Google and other search engines. There are different ways on how you can now have backlinks from doing guest blogging to simply creating useful content.
Lastly, you also want to check the social media strategies that you are going to use. Google is now looking at social media signals to rank your site.
Social media is an important part of digital marketing campaigns for a number of reasons. Facebook alone has billions of users. In addition to this, you can target the specific audience that you want without really spending so much money on your marketing campaign. Unfortunately, there are social media mistakes that can ruin your digital marketing campaign.
One common mistake that you can make on social media is to only post about things that you sell. Make sure that you also share things that are interesting to your niche. In addition to this, it is also a good idea to evaluate your timing whenever you are sharing posts. Another common mistake is to share content too early or too late. There are some discussions that are worth sharing especially when there are only a few pages that have shared this content yet. This means that you should always be looking after trending contents online.
Next, you should also notice your company’s voice on social media. Keep in mind that there are instances when you are not getting the engagement that you want simply due to your voice. Is your voice too formal or too casual for your audience?