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Let’s take a look at an example.
If your primary keyword was “Losing Weight Fast”, you would want to ask yourself what the “intent” was behind that search, as well as what other topics that user might also have an interest in.
The obvious intent would be to literally lose weight fast. But, what we don’t know is “how” they want to do this. So we may offer a paragraph on multiple ways this can be accomplished such as:
• Combination of diet and exercise
We may also want to consider the “why” as to the reason behind wanting or needing the weight loss:
• Medical reasons (high blood pressure, diabetes, etc)
• Aesthetic reasons (getting abs, wanting that beach body, etc)
• General health
Each of the aforementioned needs to be mentioned in your article to provide a good semantic, LSI and topical relevancy score that will be highly impactful when it comes to ranking your post on Google.
Keep in mind that each of the aforementioned are their own “sub-topics” and can easily be explored in depth in their own blog posts. What we are looking to do in this scenario is simply mention them, and perhaps explore the topic with a paragraph, ideally linking to a relevant blog post (on or off your website) that explores the topic in depth.
All other things being equal, Google wants to rank the page that provides the most well rounded and useful article to the end user.
DO KEYWORDS STILL MATTER IN 2018?
Ok, so its 2018 and SEO is as important (if not more important) than ever. But do some of the tactics and strategies of yesteryear still work today?
In this article we’ll dig into “keywords” as they relate to ranking for specific phrases and topics, and whether or not things like optimizing for 1-2 keywords per page, keyword densities, and the like are still important.
The Debate Rages On
Amongst SEO specialists there has been serious debate regarding the rise of natural language processing (NLP), machine learnings and semantic analysis of content, and how this is applied to the various internal ranking algorithms at Google…and yes, there are a bunch of them.
Gone are the days of a single (arguably easy to manipulate) ranking algorithm. Today, Google employs what could be considered micro services of a multitude of ranking algorithms that work in concert with the core algo to make ranking decisions in the SERPS.
Think “Hummingbird”, “Rankbrain” and the like, just to name a couple.
So with all those in mind, where do keywords fall in terms of a ranking signal, and what type of importance do they have in today’s SEO strategy?
What we can tell you from analyzing MILLIONS of websites in Google is that the idea of ranking for 1-2 primary keywords per page/post is an outdated concept.
Google has become increasingly more adept at understanding content and matching that to the topical relevancy of a web searcher’s intent…