Digital marketing is a must for companies of all sizes. In fact, digital marketing offers a level playing field for both small and big companies. But of course, digital marketing is changing depending on people’s attitude and technologies. If you wish to improve your online presence, make sure that you avoid some of these common internet marketing mistakes.
Not prioritizing a mobile-first web design
The first thing that you need to do is to make sure that you have a mobile-first design. Over the last years, we’ve seen an increasing number of web traffic coming from mobile devices. And this isn’t stopping anytime soon. Having your mobile-friendly website can make a huge difference. If you wish to improve the mobile traffic and even the traffic coming from desktop, it is important to have a mobile-first web design. Google algorithm is shifting towards prioritizing mobile friendly websites.
Of course, it isn’t just favorable to your ranking. You can also expect to see improvements in your bounce rate since users will have an easier time navigating your site using their mobile devices.
Not focusing on your content
Content remains king in today’s digital marketing world. Make sure that you are focusing on delivering superb content if you wish to get the best results for your traffic and your conversion. The content should not only be original but also useful to a specific niche. Also, explore different styles such as having different call-to-action.
It is also a good idea to schedule your content. By making sure that you deliver original content consistently, it helps improve your ranking making sure that you maximize your online presence. It might also be a good idea to hire a writer.
Not utilizing email marketing
If you think that email marketing is no longer effective, you are wrong. Email marketing can still do wonders to your website. Sending promotional materials to your market’s emails can help improve your conversion. It can also spike your sales. Make it a habit of providing discount codes and reward those who sign up on your email list. Keep in mind that people can now check their emails not only on desktop and laptop but also on their mobile devices. Email marketing doesn’t take a lot of time while it potentially provides you with great benefits.
Relying too much on influencers
Influencer marketing is fast becoming popular. A lot of companies think that Instagram famous individuals can actually sell items. In some occasions, this isn’t true. There are instances when testimonials from customers work better for you.
Not checking the numbers
The numbers are important if you are looking to improve your digital marketing. It is imperative to check the statistics weekly in order to find out if your strategies are working. If there is a sign that some strategies are not working, it is a good idea for you to adapt.
Digital marketing plays a major role in the promotion of your company. But of course, it can be tricky on different occasions. There are instances when your own digital marketing efforts can do damage. Be sure to know things that are damaging to your campaign.