There’s a lot of hype when it comes to SEO. Sites that rank on specific keywords can potentially enjoy a decent traffic. But what are the most common mistakes that you could be committing?
First, you want to make sure that you have the right content. Content remains the most important thing that Google is trying to look for. Next, you also want to make sure that you have selected the right keywords. For a lot of websites, they simply choose the keywords that are frequently searched without thinking about the competition. In order to solve this, you could always stick to long tail keywords.
Aside from the content and the keywords, you should also start becoming creative when it comes to your backlinks. If you think that backlinks are no longer relevant, you have to think again. Though not as important as before, it is still crucial in the eyes of Google and other search engines. There are different ways on how you can now have backlinks from doing guest blogging to simply creating useful content.
Lastly, you also want to check the social media strategies that you are going to use. Google is now looking at social media signals to rank your site.