8 out of 10 Google users wouldn’t even bother to switch to the second search result page. That shows you just how important it is to rank on specific keywords. But of course, it is easier said than done. Google has changed its algorithm over the years focusing on user experience. If you don’t have the money to hire an SEO expert, here are some tips that can drastically improve your site’s ranking.
Improve your content
Write with a purpose. Make sure that the content you are producing is original and has value to your readers. These two things can help your ranking on your niche. It is also best if you stick to longer contents that discuss topics extensively. These types of contents are loved not only by search engine spiders but by users. It is possible to build backlinks using this way, not to mention you can even make your content go viral.
Next, it is imperative that you produce content consistently. Making content consistently is a good sign for the search engine spiders.
Social media is now a must for every website. Once your content goes viral, it sends social media signals to search engines. Google tracks of pages that have gained traction in social media simply because it is viewed useful by a certain audience.
Make the site load faster
Users usually leave websites that load longer than 2 seconds. And users are not the only ones who are pissed at webmasters for not prioritizing fast-loading websites. This may most likely affect your ranking. A lot of search engines don’t spoon feed slow websites to their users simply because it is simply not user-friendly.
In order to make the website load faster, there are different things that you can do. For instance, you want to evaluate your host. Next, make sure that you are not using images and videos that are too heavy for the website.
The right keywords
Next, you also need to plan what keywords to include on your content. If you are going to create content for your site, make sure to stick to the keywords that aren’t highly competitive. Long-tail keywords, for instance, are popular in mobile searches.
Make sure that your website is mobile friendly
Given the number of users that stick to their mobile devices in searching for products and services, Google only ranks mobile friendly websites. This means that you need to make sure that your website fits into smaller screens seamlessly. Having a mobile friendly site can also help improve your conversion.
Evaluate your statistics
Finally, you want to take a look at your statistics. Make sure that you are going to make the necessary adjustments based on these numbers. Make sure that you evaluate the steps that you’ve applied. Since there’s no fixed formula for improving your ranking, careful scrutiny of numbers can do wonders in improving your approach.
Are you frustrated that your site is nowhere on the first page? If you wish to improve your traffic and maximize your online presence, these are strategies that can make a huge difference on your ranking.