Link Building Phoenix

Link Building by Salterra

Link Building Services

Are you search for the best link building services in AZ? Phoenix SEO Company can help! Visibility of an online company is crucial in a world where consumers are mostly informed online. Since users find the most relevant answers to a particular query appear on the first page of the results, the Google Search Engine has become a crucial filter of essential and less important information and answers.

People who have managed to construct this “answering machine” are continually working on its improvement. As a priority, they put user experience, online security and a certain order (we can freely say the ethics of behavior) that facilitates easier and safer use of the Internet, as well as faster information retrieval.

What are External Links

Why Should I Care About Them?

External links are links that show up on your website which, when clicked, direct your users away from your website directly to other websites on the internet. It is important to understand that not all external links are created equally.  Diligent web designers and content authors may be reluctant to use them, concerned that they may be harmful to their site. Some of their apprehension includes things such as:

  • If a customer clicks away, they won’t return to my site
  • Search engines may penalize me if I link to an untrusted site
  • Not linking to sites ranking lower than my own on Google


There is very little under the sun that is completely new, different, and unique.  Unless you have invented something that is, it is very likely that the content of your website was acquired from several other places. Using external links to provide some information and references is important to substantiate that your site has reliable information. A site with trustworthy content is one that readers will want to return to for more analysis and use in the future.

All credible authorities provide bibliographies on their papers and journal entries. By linking to sites outside of your own, you show that you have done your due diligence on a particular topic and really understand the things you’re blogging about. External Linking can also be beneficial for expanding on a topic you may not have blog space for.


By linking to reputable sites with quality information, you increase your website’s credibility. There are, however, some types of external links that you will want to avoid:

  • Unmonitored links (such as user-generated links)
  • Undisclosed paid advertising

Allowing your readers to post myriad random links to your website will quickly turn off your visitors and twist your site into a possible bad link minefield, leading to penalties by search engines. If you choose to allow comments to be left on your site, be sure to moderate them regularly to ensure that they don’t include spam-like links.

Additionally, unidentified paid advertising can be very annoying to readers. Savvy readers will immediately detect these ads and be aggravated by their presence. Still other readers will be displeased when they click on them only to discover not more information, but irritating, unsolicited advertising or complete redirection.

The safest option is to add the ref=”nofollow” attribute to all user-generated and paid advertising links. This will ensure that you’re not associating your website with those parasitic sites, and should effectively help to reduce comment spam.  It is also prudent to plainly disclose the links that are paid advertising. Many sites will use obvious methods like double-underlining the ads, or highlighting them in some obvious way so that if your readers then click on the ads, they do so knowing that they are advertisements.


Good external links are links to appropriate, germane sites that will provide additional pertinent information about a chosen topic. Only when you link to spam-filled sites and “link farms” do you run the risk of your website being penalized.

It IS true that search engines will penalize your site if you allow your site to be linked to bad neighborhoods.  These are sites that customers don’t wish to visit either, so linking to them is a bad idea no matter what.  Immediately, when someone clicks on a link to a spam site they will take into account that you directed them there and your site will be automatically identified as an undesirable site by association.


If you link to a website that has a lower page ranking than yours, you are lending them more credibility and higher rankability in Google’s algorithms.  If, however, the site is high quality, you have nothing to be concerned about. Google writes:

“If you’re linking to content you believe your users will enjoy, don’t worry about the site’s perceived PageRank.  As a webmaster, your primary concern should be NOT losing credibility by linking to spam-laden sites. Outbound links are simply a common-sense way to provide more value to your users, not a complicated formula.”


Many webmasters use external links to connect to other sites and webmasters in their field. This is a common practice in blogging. Many bloggers link externally regularly. The more sites they link to, the more sites link to them. When you link to other sites, they will see your site in their referral sources.  This could potentially be the beginning of a beautiful business relationship or partnership between their company and yours.


Your site might stand on its own just fine.  You may wish to think about enhancing it with ties to other information and additional sites.  You never know what opportunities it provides and how your site improves because of it.  Do your homework and see the benefits!