Local SEO is the process of optimizing and promoting your site for keywords related to your services, but also for the location of your business.
This type of optimization is the best form of marketing for your services because it allows targeted visits with the highest conversion rate. With the advancement of “literacy” on the Internet, users increasingly perform very precise searches when they need a certain type of service or commodity. That’s why it is necessary to optimize your site so that it is at the very top of all major search engines, especially Google.
Local SEO Services
The internet is an amazing thing; it takes the worldwide web and makes it as accessible as the store down the street. But there is great value and power in shopping local and supporting your home community. Likewise, it is vital for a business to have a dynamic presence within its own zip code as well as on the internet. When it comes to local SEO services, it’s of vital importance that you optimize your on-site and off-site SEO strategies for clients and customers who may be searching for your local business.
The first thing you will want to do is establish that you are who you say you are and you are located where you say you are. Include the name of the city your business is in and/or the area your business serves. Opt for a local phone number. List your company’s local phone number instead of a toll-free number. Google prefers to see a local number that is consistent with your geographical location. Avoiding errors or accidental eliminations like misspellings, abbreviations, lack of suite numbers, and wrong phone numbers can cause Google to have problems determining which information about your business is correct. They may display incorrect information — or not show your business in the search results at all. Be sure that any and all local directory listings include the same local information that you provide on your actual website. If the information is not uniform you put your local web presence in jeopardy. Continuity is key!
Keywords are vital. Who are you and what are you doing? Focus on using one targeted keyword and carefully place that keyword as close to the beginning of your listing/tag as possible. Remember, if your business shows up in the search results, you have one shot to get that person to click on your link. Don’t blow it by wasting characters that won’t help convince a searcher you’re worth looking at.
It is very important for local businesses to claim their place on the Google My Business page. It’s free and can garner excellent exposure if you’re optimized enough to show up in Google’s local listings. Google wants to confirm that your business is legitimate and that you are actually the business owner. Please note that according to Google’s terms of service, only the business owner can claim a Google My Business page.
If you have a presence on Facebook or other social media, don’t forget to give these your attention as well. Many people turn to social media, relying on their friends and family for referrals and opinions on a given business. A good review on your business’s Facebook page can help to draw in prospective customers. Positive reviews on your Google My Business page are fundamental, as these reviews show up on Google when someone searches for your business.
Once your site has been located, it’s essential that you provide content that is interesting, educational, and includes attractive images and videos about your business. Search engines rank websites based on content, therefore it is imperative that you develop strategies to build content that Google loves. The more engaging content you include, the more likely search engines will refer traffic and leads to your business.
You are the best at what you do, right? Give your customers a forum to let the world know it! One of the most important aspects of having a strong identity on Google is the ability for customers and fans to submit reviews about your business. Reviews, in particular those submitted via Google, are a primary factor in Google’s local blended search algorithm.
Lastly, be mindful of your links. Link building continues to be a primary factor considered by Google when ranking businesses for local search. Even a few high-quality backlinks can make a huge difference in getting your business ranked in local searches, bolstering your reputation within your community, and establishing you as a leading authority in your industry.
Why is Localized SEO so Important for me?
The days when people depended on the yellow pages for the contact information of local businesses are far behind us. Whether you like it or not, this is just the way things are nowadays. All small businesses, including those in Phoenix, are in dire need of a strong online presence. They need to adapt to the times. Otherwise, their entire business model becomes wholly unsustainable.
Search Engine Optimization is an internet marketing strategy that focuses on your website’s performance and visibility. Basically, it seeks to improve your rankings in the search engine results so that potential clients can find your business easier.
This is done in a number of different ways. For instance, one of the most popular tactics is content production and management. This means you will need to post engaging and relevant content on your blog or site on a fairly regular basis. This will let the search engine robots find your site and mark it accordingly. The effects of such a tactic can be rather dramatic, to say the least, as two posts a week can lead to a significant increase in your web traffic.
Another tactic usually used by marketing experts is syndicated social media marketing. Keep in mind that these social media platforms serve as a veritable hub of potential customers who are all inextricably linked to each other. When combined with your site’s content, this particular SEO tactic can generate high-quality leads and site traffic.
The way it works is that you take advantage of the various social media platforms to promote your content. This means that whenever you post a new article, you will also post it on your business’s various social media accounts. The people who read the content will then be drawn to your site. It is also worth noting that spending small amounts on sponsored posts will further enhance the reach of your posts.
Localized SEO entails an adjustment of these SEO tactics so that you can narrow down your immediate target market. It is an effective method for local businesses looking to saturate the nearby population with a precise marketing scheme. This particular strategy maximizes the ‘near-me’ feature on search engines.
It is worth noting that Local SEO can not only promote your business site but it is also an effective way to promote your physical store in the area as well. This becomes extremely useful as studies have shown that no less than 70% of people who did localized searches ended up visiting the nearby stores they found.
For instance, something as simple as editing your business profile on your social media page to indicate your precise location can definitely have a tremendous impact on your business. This is because the search engine is looking for that specific area.
This article presents readers with a quick explanation of localized SEO and how it can help boost your company’s performance. It delves into the dynamics of this particular internet marketing strategy and why it is specifically designed to help local businesses, including the ones in Phoenix.