Social Media Marketing Locally in Phoenix
Phoenix-based entrepreneurs should know by now that the most effective way to get your business message across is through internet marketing campaigns. That is why a solid online marketing plan is virtually indispensable nowadays.
It is worth mentioning, however, that there are actually a number of different ways to approach online marketing. This article gives due focus on one of the most important strategies. In particular, we are referring to social media marketing for small businesses.
What is Social Media Marketing?
Basically, what social media marketing does is take advantage of the fact that these social media platforms serve as a gathering place for a great number of potential customers. You target the people in your circle as well as those who are outside it completely. This is made easier by the interconnectedness that these platforms foster.
That being said, if a social media marketing campaign is properly handled, one post can help you tap thousands of customers. Needless to say, this can help do wonders for your business’ web traffic, lead generation, conversion rates, and sales.
How does it work?
Social media marketing works best when used in conjunction with another online marketing strategy –content management. This is done by syndicating all your blog posts to your business’s social media accounts. So, whenever you produce new content, it is also simultaneously published on social media.
What makes this so effective is that it is like hitting two birds with one stone. Not only do you help enhance your search engine rankings, but you also get to target a specific customer base on social media platforms.
Take note that user engagement is vital for the success of this campaign. Your social media posts must be engaging and relevant so that more people will share them and thus expand your reach even further. In addition to that, it would also be wise for you to sponsor your posts so that they can grow beyond your organic reach. A small investment of $10 to $20 can certainly go a long way.
Benefits of Social Media Marketing
Now that you have an understanding of how it works, perhaps you are interested in looking at the potential benefits that social media marketing can bring to your business. Here are a few examples of how it can help your Phoenix-based business
- Web Traffic – On its own, SEO tactics like content management is no longer enough to steadily increase your site’s web traffic. It needs to be used with other internet marketing strategies like social media marketing. Your engaging content, when put in the hands of social media users, is bound to take a life of its own thus generating a dramatic increase in your site traffic.
- Brand Awareness – As more and more people read and share your posts, the prominence and respectability of your brand also grow with it. The greater your reach, the larger your audience. Again, due to the fact that all users are connected to each other by varying degrees, you will have no trouble going beyond your usual customers and dramatically expanding the reach of your business.
This article gives Phoenix entrepreneurs something to think about when it comes to the potential of social media marketing.
Social Media Mistakes That Can Ruin Your Campaign
Social media is an important part of digital marketing campaigns for a number of reasons. Facebook alone has billions of users. In addition to this, you can target the specific audience that you want without really spending so much money on your marketing campaign. Unfortunately, there are social media mistakes that can ruin your digital marketing campaign.
One common mistake that you can make on social media is to only post about things that you sell. Make sure that you also share things that are interesting to your niche. In addition to this, it is also a good idea to evaluate your timing whenever you are sharing posts. Another common mistake is to share content too early or too late. There are some discussions that are worth sharing especially when there are only a few pages that have shared this content yet. This means that you should always be looking after trending content online.
Next, you should also notice your company’s voice on social media. Keep in mind that there are instances when you are not getting the engagement that you want simply due to your voice. Is your voice too formal or too casual for your audience?
